Things Aren’t Always What They Seem!
Sugar seems to be a hot topic at the moment in the media. With some referring to it as ‘the new tobacco’!
You can now get an app on your phone to scan the bar code and see how much sugar there is in the things you buy. There are lists of how much sugar is in this and how much sugar is in that, but the underlying theme is that what they seem to be highlighting is in a bottle, or a can or a wrapper of some sort. It shows just how much processed foods the country eats and how little people know about what is in them!
This is the case even with ‘healthy’ products. If you actually look at a food label on something marketed as ‘healthy’ then a lot of the time you will find that there is going to be sugar fairly early on in the list of ingredients. Something may be low fat but that doesn’t mean it’s good for you! Or something may be low carb, but again that doesn’t mean that it is good for you. If a product has been made to be a ‘low fat’ or ‘low carb’ version then they are likely to have taken something out. So something has to take its place. Now I am in no way claiming to be a dietician, but often this substitute is far worse than just eating the full fat version. Take yoghurt as an example. A plain full fat yogurt has got lovely fat soluble vitamins which work to help calcium absorption and also keep you feeling fuller for longer and more satisfied. Compare that to a low fat fruit yogurt, healthy right? Low fat and has fruit in it? Not as healthy as you would think as it contains either added sugar or an added sweetener a lot of the time.
After speaking with a personal trainer a few weeks ago about sweeteners, he was telling me that they are worse than sugar in a lot of ways! They may be calorie free but they are still sweet and will still trigger the same insulin release as sugar but there will be no sugar there to use and the body can struggle to break them down or they aren’t metabolised at all because they are unnatural. Plus who wants to eat things with names like Saccharin and Aspartame!? These are only 2 of the numerous artificial sweeteners. If you research in to the sweeteners, you will find that many say to AVOID THEM! Just like margarine, which is closer to plastic than food, they have been marketed well as being healthy but really aren’t!
If something has a ‘long shelf life’ then what is in there to extend that shelf life? Natural foods won’t last as long as these processed ones. So there has to be preservatives or additives in there to make them last longer. Whether that be sugar or artificial preservatives, they still aren’t good to be eaten on a regular basis. I have had a lot or trouble in terms of having my products stocked in health stores for one reason. The shelf life isn’t long enough. When I explain the products and the ingredients they love them, they try them and they enjoy them but as soon as I say they won’t last sitting on the shelf for a month it then becomes a problem! How on earth can you expect a healthy product with lots of goodness, no refined sugars or flours (and made based on fruit and veg a lot of the time!) to then last as long as a chocolate bar?!
For some reason it seems as though there is an odd misconception about packaged food. Once a food is wearing a lovely little wrapper or package then it’s then assumed it will last a lot longer than it does! Which just simply isn’t the case. For our products, we like to put them in a package for a lot of reasons; protects the product from contamination from both bacteria and allergens, displays information about the product, keeps the product fresher (for its shelf life, not longer!) and makes it easier for customers to buy and get them home, especially with many people forgetting their bag for life!
I am a big believer, more than ever, in just making everything from scratch so you know exactly what is in it and you know its natural and good for the body. That is the view I have when creating the healthy products. So many people just don’t have the time or don’t like to cook things from scratch but still want to know what they are eating is good for them and not just sugar masquerading as a healthy, low fat product. So this is our aim! To get to the shelves of the health aisles! For Kate’s Bakes to be a brand you can trust for being good for you and honest about the ingredients.
Note – feature photo – source – Huffington Post